SOUNDSHOP WEB SHOP

WEB SHOP

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ABOUTTHE CLIENT


SoundSHOP.si is a specialised Slovenian retailer of musical instruments, music equipment and accessories, operated by SOUND-TECH d.o.o., based in Ljubljana.

The company has been active in the music industry for more than 30 years, with roots extending into concert organisation. Today, it offers a very wide range of products and services, including:

  • Woodwind, brass, string and percussion instruments, guitars and keyboards
  • Sheet music and music textbooks
  • Accessories, spare parts, cases and stands
  • Microphones, cables, mixing consoles and studio monitors
  • Stage and sound equipment
  • Musical instrument and sound equipment rental

For the Slovenian market, the company imports and represents numerous renowned brands, including Buffet Crampon, Vandoren, Henri Selmer, Vincent Bach, Premier, Adams, Rico, BG, Denis Wick and König & Meyer.

Its customers likely include musicians, music schools, orchestras, cultural institutions, associations, and other professional and amateur users. Based on the breadth of its offering, SoundSHOP.si is one of Slovenia’s more specialised music retailers, with a strong focus on orchestral instruments, woodwinds, brass and percussion—not only the more traditional selection of guitars and keyboards.



ABOUT THE PROJECT

For SoundSHOP.si, a specialised retailer of musical instruments and music equipment, we carried out a complete redesign of the user experience (UX), user interface (UI) and visual identity of its Magento-based online store.

SoundSHOP offers an exceptionally broad product range, including musical instruments, accessories, spare parts, sheet music, and professional audio and stage equipment. Due to the large number of products, categories and subcategories, one of the key challenges was to create an online store that allows users to navigate easily and quickly find the right product.

During the redesign, we paid particular attention to a clearer information architecture, intuitive navigation and a well-structured presentation of individual categories. We improved the entire user journey—from the initial visit and product search to viewing product details and completing a purchase. The redesigned interface makes it easier for visitors to compare products, make faster decisions and enjoy a smoother shopping experience.

We created a modern, professional and distinctive visual style that reflects SOUND-TECH’s long-standing tradition and expertise. The visual redesign places the products at the forefront while maintaining clarity, even on more complex and content-rich pages.

We also placed special emphasis on responsive design, ensuring that the extensive product range remains easily accessible across all screen sizes. The interface was adapted to suit different user groups—from music students and amateur musicians to professionals, orchestras, music institutions and other demanding customers.

The result is a redesigned Magento-based online store that combines an extensive and complex product range with a clearer structure, a modern visual identity, and an improved user and shopping experience.

Take a look at the redesigned online store: www.soundshop.si 🎷🎷🎷


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