Client view


The company Farmadent d.o.o. is one of the leading companies – wholesalers which ensures a complete and comprehensive supply of health care system. Even though the sales and distribution of products are their primary activities, their business partners are also offered warehousing, logistic and marketing services. For decades, their values have been funded on responsiveness, quality and reliability – qualities which correspond to the needs of business partners, i.e. buyers and suppliers.

Farmadent d.o.o. was established by Mariborske Lekarne Maribor public health care institution. From 1972 to 2000, Farmadent operated as the wholesaler of medicinal products within Mariborske Lekarne. In 2000, the Mariborske Lekarne public health institution established Farmadent d.o.o. whose main business activity is the wholesale of pharmaceutical products and medical equipment and materials. In 2016, the ownership of the company has been transferred to the municipality as the co-founder of the institution. Thus, the City of Maribor is the majority owner of the company with an 83.35-% share, followed by Hoče-Slivnica Municipality with 5.45-% share, Rače-Fram Municipality with 3.55-% share, Miklavž na Dravskem polju Municipality with 3.01-% share, Duplek Municipality with 2.68-% share and Starše Municipality with 1.93-% share.

Professional and friendly staff, fast and reliable deliveries, a wide range of medicines and medicinal products of both home and foreign producers and commitment to quality and high ethical standards are the main reasons why numerous business partners have trusted Farmadent for years.

Farmadent by Positiva rešitve d.o.o.
Farmadent by Positiva rešitve d.o.o.
Farmadent by Positiva rešitve d.o.o.


We have developed a B2B online store for Farmadent. The online wholesale store is intended for their business partners – pharmacies, hospitals, health care centres, specialised stores as well as for other institutions and sole traders pursuing medical or veterinary business activity.

The online store allows their partners to have access to more detailed data and information on the range of products as well as to order medicines, medicinal products, sanitary equipment, food supplements, cosmetic products as well as other health care products electronically.

More exactly, B2B portal allows users to:

  • search for products in the catalogue
  • to manually select products and submit their order
  • to submit their order by importing a file
  • review current promotion activities and new products
  • to be acquainted with and review the recalled products
  • to submit and review the status of complaints
  • to have access to documents such as delivery notes, invoices and credit notes
  • to access analysis certificates, safety sheets and lists of mutually interchangeable medicinal products and therapeutic medicinal products

Basically, the store is set up on the Magento 1.9 platform (technology) which is adapted to the needs of the client. Its best feature is that it can synchronise data with Microsoft Dynamics NAV and use the NAV Web Service methods.

NAV synchronises the following data to the Magento platform: buyers, products, prices, stock, categories, documents (invoices, delivery notes, credit notes…), recalls, orders (statuses and orders not submitted via b2b), complaints.

The Magento platform sends “real time” data to NAV through Web Service methods: orders, recalls and complaints.

Technically significant functionalities:

  • system of rights (each user can be determined their own rights and access to the func. portal; however, they can also have limited access to certain products or limited possibility to buy certain products)
  • import of orders by means of a file (submitting an order with 200+ items)
  • Deficiency (the last step before the order is submitted; the buyer obtains all the information about the order – short deadlines, promotional activities, a warning that the product is out of stock or that the stock is limited)

If your company is also interested in B2B portal, please contact us at info@positiva.si.